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DONALD BULL
General Manager of Sierra Leone
Airports Authority |
Summit Communications:
In late June, Sierra Leone hosted the Conference
on Disarmament, Demobilization, Reintegration
and Stability in Africa. UN troops are also
set to leave by January 2006 - a clear indication
of the international community's confidence
in your country's return to peace and stability.
MR. BULL, please share your thoughts on
the durability of the peace here in Sierra
Leone.
Mr. Donald Bull: It is of great importance
to emphasize the pull out of the UN troops
and the obvious implications. The peace
and stability is here to stay. I'll tell
you the reason why I believe this because
of the culture of the average Sierra Leonean.
War is not in the nature of Sierra Leoneans.
This was not our war; it was a war that
was brought to us by others penetrating
our borders. Those few Sierra Leoneans who
were involved either through coercion or
through their own choice were the exception
and people can see that they have finished
the conflict with nothing. The only people
to profit from the war have been the international
gangsters. There is no desire on the part
of the Sierra Leoneans to go down that route
again. We are a friendly and non-aggressive
people.
Things are also moving in the right direction.
If you had seen the level of destruction
just four or five years ago you wouldn't
believe where we are today. The turnaround
has been very fast and this is thanks to
the will of the people. There is so much
potential here that we have no business
being poor.
Also, peace is coming to the wider region.
Liberia will soon hold elections and things
look much more stable there and, whilst
there are problems in Guinea, they have
never erupted into war.
Summit Communications:
Leading such a strategic is a real challenge
and includes a diverse number of different
functions and yet you have made a real difference
to the day-to-day operations of the SLAA
by implementing management reforms to help
make the airport more financially sustainable
and customer-focused. Please share with
the readers of the New York Times how these
reforms reflect your vision of what the
SLAA should be.
Mr. Donald Bull: I have earned the respect
of people here. I started on 5th May 1997
and the military coup took place on the
25th May 1997 before I even received my
first paycheck. Throughout the troubles
I stayed here in Freetown and continued
to work from this office. In fact, this
very office, this very table where we are
sitting was used as a base by the West African
ECOMOG forces who came in to reinstall President
Kabbah. They used to make phone calls from
this office and we would meet here. Now,
during this time of course my staff were
scattered across the country and in fact
for ten months no flights came to Freetown.
I had to keep the Airport Authority going
and I managed because of the respect that
people had for me which allowed me to borrow
money every month in order to pay our employees.
I borrowed for ten months until we could
begin operations again and I could start
to generate money again.
When I was still Acting General Manager
I traveled to Washington with the then Minister
of Transport & Communications to negotiate
a loan from the World Bank. I argued our
case so well and the Minister was so impressed
with me that he rang the board to tell them
to hire me on the spot. Of course, they
had to follow their procedure but I ended
up getting the job. Then of course the conflict
came to Freetown and the World Bank suspended
all of it loans to the government of Sierra
Leone. Sierra Leone Airports Authority was
the only institution in Sierra Leone that
the World Bank continued to loan money to
throughout the war. That money and funds
from other donors allowed us to complete
an extensive investment program for the
modernization and repair of the runway which
now accommodates all sizes of aircraft,
it allowed us to upgrade the passenger terminals
and the purchase of new safety, security
and navigational equipment.
Recently, we approached the World Bank
again. In fact, we hope to sign the papers
regarding this next loan in the next few
weeks. We approached the World Bank for
a US$ 6mln loan and once again they were
so convinced by us that in principle they
have agreed to support us with a loan that
they raised the amount to US$ 9mln on their
own account. This investment to will allow
us to update air traffic, security and safety
equipment, and improve essential airport
infrastructure. We provide our own water
and electricity up here so it is essential
for us to invest some money in that and
improve the provision of these basic needs.
Summit Communications:
Last month at an opening ceremony for a
health clinic, you said that the Lungi International
Airport could now be compared to any international
airport in the world because of its modern
facilities. It seems you see the clinic
as the final piece in a jigsaw puzzle.
Mr. Donald Bull: No! Not at all! This is
just the beginning. We are very ambitious
and we plan to carry on improving this airport.
For instance, we need a bigger customer
terminal. We would like a custom-built one.
We need another runway as well. An SN Brussels
plane hit a bird when landing the other
year and because we didn't have any towing
equipment it was stuck on the runway. We
had to close down the airport until we managed
to move it. There is not time to rest and
sit on your laurels. We are constantly looking
to improve our performance and our infrastructure.
I always say to the government. We are an
international organization and we run according
to international standards. In fact, there
is no such ting as a Third World airport.
A runway is a runway wherever you go; air
traffic control equipment is air traffic
control equipment whether you are in London
Heathrow or in Lungi International Airport.
We operate according to International Air
Transport Association's (IATA) stipulations.
And that is what we do; we fulfil or even
try to exceed what is demanded of us. We
receive a lot of complements. People are
impressed by our facilities and the cleanliness
of the airport. People even go to the toilet
and think "Wow! I didn't expect this
level of cleanliness in an African airport."
Also the industry is constantly changing.
The jigsaw puzzle is changing and the pieces
that fit today might not fit tomorrow. We
source funding from the World Bank and others
like the African Development Bank (ADB).
The clinic you're referring to is an important
addition to our infrastructure. The World
Health Organization (WHO) team came here
and asked us what we knew about SARS. I
joked with them I said ask yourselves! I
don't even know how to spell SARS. They
were kind enough to provide us with money
to build a health post at the hospital.
They have provided the staff and are paying
their salaries and they even donated a Toyota
ambulance. The construction of a health
post at the airport is an important venture,
as this will facilitate the early response
of first aid treatment to patients in emergency
situations more especially with a standby
disaster management team.
We have developed a very good maintenance
culture here. We take care and improve on
what is given us. The Ghanaian UNAMSIL forces
that were based up at the airport recently
handed over the buildings that they constructed
at the airport - these are steel structures
with accommodation for the officers, a mess
hall and other buildings for our use. The
Ghanaian commander said that when he arrived
at this airport five years ago and saw the
state that it was in he was acutely disappointed.
Today looking around he was amazed at the
transformation. He said that was why he
was pleased to be handing over these buildings
because he knew that the Airport Authority
would make it a point of duty to take good
care of them and even improve upon them.
The International Civil Aviation Organization
(ICAO) team will be visiting us at the end
of October to assess our facilities and
see if they fall within acceptable standards.
We are confident that we will get their
certification. That is the first step for
us to get the United States' Federal Aviation
Authority (FAA) certification and thereby
be able to fly directly between the United
States and Sierra Leone. Things are moving.
We already have SN Brussels a major European
carrier flying here. Emirates Airlines and
Kenya Airlines will start to Freetown in
November.
Summit Communications:
Freetown's strategic location between the
northern and southern hemispheres makes
it a prospective hub for inter-continental
traffic. The Airport Authority has lost
market share from neighboring countries
like Senegal and Côte d'Ivoire and
is keen to entice big carriers back to Freetown.
What are you doing to recapture that air
traffic?
Mr. Donald Bull: Well you have to compare
like to like. We are not the same size as
an airport like Lagos. We have far fewer
flights and things like baggage loss are
more of a problem in larger airports where
people are in transit. Usually one flight
arrives at a time so you find that the ground
crew and the airport staff are really focused
on that one flight. That is an advantage
of our size. Sometimes small is beautiful
and at Lungi you certainly get personalized
attention. I have never ever heard of any
complaints about lost luggage.
We are very focused on our human resources.
That is maybe what gives us our edge. That
and the fact that we are never satisfied.
I myself continue to go on courses. This
is a very fast-moving industry and you have
to keep up with all the latest developments.
We invest in training all of the staff at
the SLAA and they are really the lynchpin
of our success. We are experts in everything!
In all aspects of Airport operations.
Summit Communications:
Some forecast that business travel growth
is to climb by 9 per cent annually. What
are your expectations for business and tourism
passenger growth in the coming years? Is
Lungi prepared for the increase in traffic?
Mr. Donald Bull: Just a decade ago, the
country welcomed around 100,000 tourists
a year. Certainly, the airport is ready
to handle ten even twenty times the traffic
volume we currently handle. The runway has
the capacity to handle the world's largest
commercial aircraft, including Boeing 747s.
We have the basic infrastructure in place,
what perhaps might not be ready yet is the
market. In terms of business traffic we
expect a 3-4% rise year-on-year but tourism
is what could really take off. Once basic
things like electricity you're staying in
a two or three star hotel but you're paying
over one hundred dollars a night but this
is because of the massive overheads. A hotel
might be spending 70% of its turnover on
fuel and the price keeps going up. Once
these things are sorted out - and the President
has promised electricity for Freetown by
December of this year - one the road network
has improved then the tourists will start
coming back. Maybe not next year but certainly
by 2007 we expect to see the numbers begin
to climb.
Summit Communications:
The first contact people have with Sierra
Leone is Freetown Airport. How does the
airport reflect the image and character
of Sierra Leoneans?
Mr. Donald Bull: In many ways we don't.
We are a window to the world and we see
ourselves as an international not a local
company. We aim to raise the standard for
the rest of the country to follow. In terms
of our natural strengths, well people here
are very friendly and very welcoming to
foreigners. That is something you will notice
as soon as you come here. There is a great
warmth and sincerity in the greeting from
Sierra Leoneans. We are welcoming to strangers
sometimes to our own detriment - a Sierra
Leonean will prefer a foreigner to his own
brother and you will see that if there is
ever any disagreement between a Sierra Leonean
and a foreigner then they will take the
side of the foreigner.
Summit Communications:
As you can see from the layout of our reports
we are not just interested in interviewing
a country's leading institutions we are
also interested in interviewing the people
who are spearheading the transformation
in a country. MR. BULL, please share with
the readers of the New York Times a little
about your background and how it has influenced
the way you carry out your job.
Mr. Donald Bull:
I worked in aviation for many years. I started
in air traffic control.
Summit Communications:
I'd like to introduce the next question
with the words of the great Nelson Mandela.
He said and I quote: "After climbing
a great hill, one only finds that there
are many more hills to climb." Sierra
Leone has traveled a long way in a short
period of time. What are your hopes and
aspirations for your country in the coming
years?
Mr. Donald Bull: I'd like to see Sierra
Leone as one of the best countries in Africa.
We have the natural resources and really
we should be up there with South Africa
and with Botswana. The government that is
here is encouraging. I used to say that
I would go and build myself a house in Ghana
and Nigeria and leave this place for good.
Now, I am encouraged by what I see here.
The government is serious and things are
moving in the right direction. I will stay
here. I will build my house here.
There has been a tremendous brain drain
in this country. I would like to see Sierra
Leoneans around the world coming back to
this country. My son has just graduated
in IT and my daughter still has a year of
her accountancy studies to go. She in particular
is desperate to come back here to Sierra
Leone. The standard of life she can have
here is much better than over in Europe
or in the UK. Many old people too want to
come back to Sierra Leone. They have no
standard of life in the UK. Over there when
you get old you are carted off to a home
but we Sierra Leoneans are used to living
with our people. Over there you spend all
day in the house, don't answer the door,
don't answer the phone unless it rings ten
times - that's no kind of life incarcerated
in your house. Here, they can sit out on
their veranda watch the world go by, we
drive them around the city so they get some
air.
People in the
UK when they see me, when they see how I
am dressed, the car I drive, the good life
I live their jaws drop. I see people from
over there and they scuttle off. They don't
live well. Some of them are still in bedsitters.
People of forty, fifty years old, university
graduates even and they are in bedsitters.
Of course, university graduates are two
a penny over in the UK but not here. Here,
you can make difference. Here, I make a
difference and I have a status I could never
have in the UK. This country needs those
people, those skills, those serious people
that can make a difference.
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