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Summit Communications:
In late June, Sierra Leone hosted the conference
on Disarmament, Demobilisation, Reintegration
and Stability in Africa. U N peacekeepers
will be leaving Sierra Leone by the beginning
of next year. All this is a clear indication
of the international community's confidence
in the peace and stability in your country.
Mr. Silla, could you please share your thoughts
with the readers on the durability of the
peace here in your country.
Mr. Sadiq Silla: Thank you, I want to make
this point clear, from the angle of Koidu
Holdings. Koidu Holdings have been in Sierra
Leone since 1995, we saw the bitter part
of the war. Immediately after President
Kabbah was re-elected in 2002, with the
way the peace negotiations were heading
towards disarmament planning, then we realized
that peace was going to be established,
that it was here to stay. Koidu Holdings
were then the first investors to come back
to the country. Even before the elections,
we started establishing our presence on
the ground, we went to Kono whilst the rebels
were still there, at that time disarmament
had started in the country, we stayed with
them until they were disarmed, we started
our operations and we never had any hiccups.
We in Koidu Holdings believe that peace
is here to stay. That is why we have increased
our investment from 18 to 26 million dollars,
and we will double that in our investment
in the Tongo Fields. Our shareholders are
fully committed to us as a team, and providing
us with the support to search for and enter
into more agreements and apply for more
concessions.
Summit Communications:
And are you confident that Sierra Leone
is ready to assume responsibility for its
own security once the troops pull out, and
ensure the integrity of its borders? And
if so what do you think the implications
will be for diamond smuggling in Sierra
Leone.
Mr. Sadiq Silla: I travel a lot, particularly
towards the Sierra Leone-Guinea side of
the border, because we get our explosives
from Ghana through Guinea. Let me be very
frank here, the people who were perpetrating
the war; the rebels, they are now the people
that have been put back in the army that
have been reformed and rehabilitated, and
now say that they don't want the war again.
The disarmament package made provisions
for them to be retrained in various professions.
Since then I have been in Sierra Leone.
Before this time, when there were little
problems between nationals people would
leave them to fight, but now if two people
try to quarrel you see people try to stop
them automatically, you see that they don't
want anything that would look like a rebellious
act. Down to the village, they understand
the problems that would lead to the war,
so if anybody perpetrates anything that
they know might cause problems, they talk
to him peacefully. Even the traditional
rulers know how to treat the guys, how to
talk to them so that they would stay happy
and carry on their normal life. Everything
is in place and there is real stability
in Sierra Leone now. When the UN troops
pull out, the situation will remain peaceful.
Summit Communications:
Talking about Koidu Holdings, the production
build up programme for K1 pipe at Koidu
is going very successfully. You recently
announced that record production has been
achieved for July this year. Mr Silla, please
share with the readers of The New York Times
how your mining operations are progressing?
Mr. Sadiq Silla: We started production
in March 2003, and we are moving to a point
in January next year, where we will break
even and start making profits making the
shareholders happy, the government happy,
and the people of Sierra Leone happy. To
be honest with you the chief executive officer
knows Sierra Leone very well, he has been
here since 1995, he knows the people and
the culture, and he did his planning, he
is fantastic in planning, because you can
now see the success of it. But the method
we decided on at that time was open cast
method then we realized that that method
had a lot of community related issues, for
instance, if you expand the circumference
of the pit you get more into the community
and that would create problems, so therefore,
we decided to change to a vertical mining
method. Although, the vertical pit method
is expensive and has delayed the time that
we started making profit we believe that
we have adapted the method that will help
us to solve our community problems, also
get production on track and have a continuous
production flow without ups and downs through
different times of the year.
Summit Communications:
Mr. Silla, we would be very interested to
communicate to the readers of The New York
Times as well what makes the diamond deposits
on your concession so special?
Mr. Sadiq Silla: Geologically, the people
say that the source of diamonds is the Kimberlite.
In Sierra Leone we have identified only
three pipes, pipe 1, 2, and 3. Pipe 1 and
2 belong to Koidu Holdings, pipe 3 belongs
to another company. SLST tried pipe 1 and
2 and they had an unfortunate situation,
so people were reluctant to venture into
Kimberlite. In 2002, when everybody was
running away from Sierra Leone, the CEO
decided it was a challenge worth taking
on. I travelled with him from here to Kono
through slipping through the bush around
the site, trying to do all the planning,
so that when people started realizing that
peace is here to stay, we were 40% ahead
of everybody in terms of planning and preparation.
With our ability and understanding of the
situation and the environment, we started
talking first to the community to make them
understand what the Kimberlite was about,
and convince them to forget about their
fears from the past because mining methods
have changed. We had the knowledge, the
charisma and the ability to carry out the
plans, and most importantly the availability
of funds. When you blend all those factors
together you have a winning combination.
We were rewarded for our foresight and the
faith we had in the government and the peace.
We were not afraid of doing anything; people
doubted whether it was safe to bring the
equipment to the country so while everybody
was sitting and thinking of what to do,
we saw which way the wind was blowing and
we had a zeal, and faith in everything.
Summit Communications:
Mr. Silla, geologically speaking in terms
of the diamonds themselves, we have heard
that there is average diamond carat higher
than almost anywhere in any other diamond
producing country in the world. Is there
anything that distinguishes the resources
and the diamonds that come out from this
country from the rest of the world?
Mr. Sadiq Silla: I think that it's a matter
that happens naturally. People who market
the diamonds and who have the opportunity
to buy from other countries, say that these
kinds of assertions are made in international
conferences and people believe in it. When
you see the diamonds here, compared, for
instance, to another from Guinea, you can
tell the difference in the quality and just
the shine of the diamonds from Sierra Leone.
Given the choice between a 20carat diamond
from Guinea or a 5carat diamond from Sierra
Leone, you would go for the diamond from
Sierra Leone.
Summit Communications:
And have there been any concerted efforts
to brand the Sierra Leonean diamond? For
instance, coffee-producing countries have
branded their coffees. For instance, people
now associate Kenyan coffee with luxurious
taste and they pay a premium for that. Have
there been any efforts to brand the Sierra
Leone diamond?
Mr. Sadiq Silla: I believe that last year
we were contacted by some people, I cannot
remember where they were from, I believe
that was their concept, they would be interested
when we get the Kimberlite diamonds, because
of the unfortunate war, no body was thinking
on that way, not even the GGDO.
Summit Communications:
Mr. Silla something that you mentioned earlier
is that you were recently awarded the exploration
licence in Tongo Field ahead of 13 other
international companies. Please tell us
more about this exciting development.
Mr. Sadiq Silla: That is where our strength
lies. We had a concession in 1995, and whilst
everybody was running away we stayed very
focused on our concession in Kono. We observed
every development as nationals, President
Kabbah came back from Guinea, and we came
back to Freetown. We never closed the office
as we had our faith in a government that
we saw was doing its best to get the Sierra
Leone on the proper footing for development.
We saw a good government, people with good
heart who wanted to stop the war and help
the country.
At that time, Mr. Joubert was the head
of security for the company. We decided
to take the challenge, to stand by the government
and believe in their aspirations and ambitions.
By then, I was Project Officer, the guy
on the ground, we stayed in Kono and we
never collaborated with the junta. At a
point their forces arrived in Kono and they
overpowered us. We were forced to pull out
and many people were trying to escape to
Guinea. We managed to find our way back
to Freetown and we stayed and observed the
situation. We listened to the radio broadcasts,
read the publications and listened to the
debates, and when we saw peace coming, I
gave the signal to Jan Joubert, and because
of the trust he had in me and the trust
the shareholders had in Mr. Joubert, we
had already started on-site planning before
the elections 2002.
In the case of Tongo it was a question
of application. In our application, we wrote
down our physical track record, we said
that we understand the country the culture
and people and outlined the strengths of
our organization. Most importantly, the
first thing we did was to go to the people
of Tongo and say to them: "We are Koidu
Holdings, we are the company that operate
in Kono, and in Kono this is what we have
done. We started preparing our plans of
mobilisation from the first of March 2003
and by January 2004 we had started production,
so we are competent and we know what to
do. If you give us the same opportunity
by giving us the concession, then we can
do the same thing." As the only operational
diamond mine in Sierra Leone, we gave them
what nobody else can; practical evidence
of operational ability. From the 1st of
March 2003 to January 2004 we operated 24
hours a day in three shifts. I start work
at 7:30am until there is nothing to do on
that day, this is our culture, until there
is no work or we are too tired to work any
more. We do not believe in 8 hours shift
for our senior staff. Senior people leave
only when everything is done. And this is
what we showed these people, we told them
we are going to apply for the government
but it is you people who own the land and
you are very important in this whole process.
Although the government grants the legal
concession of the land, the land belongs
to the people who live there. We knew the
culture and these local details, which is
another strength of ours. That is down to
the design of the operation. For every expatriate
there is a counterpart Sierra Leonean. The
people in Tongo knew, that company has ever
taken the steps to consult them, so they
said to us to go ahead, we are willing to
support you. Then we came back to the government,
to the Vice President - a very sharp and
committed person. We told him the first
thing we would do, if we operate in Koidu
and want to operate in Tongo, is to link
the road between Koidu and Tongo. We are
not only interested in exploiting the minerals,
but also in contributing to national development.
We are talking about 40 km of road, three
major bridges, and we are going to redo
that. It is going to be wider and stronger
for the ADTs which weigh more than 20tons.
None of the other companies made such a
commitment to national development.
Summit Communications:
We were reading during our research, in
2004 we saw there were some disagreement
between you, some NGOs and the local community
in Koidu, with accusations of a disregard
for environmental issues and a lack of transparency
in public disclosure. At that time, H. E
President Kabbah came down to your premises,
praised what Koidu had done there and encouraged
people to work with you. Mr. Silla, we are
keen to communicate your views and perspectives
on these events to the readers of The New
York Times?
Mr. Sadiq Silla: When you have a Kimberlite
operation, you have to blast with explosive,
and yes there is a sound effect which is
the biggest disadvantage. If we had continued
with the open cast method then we would
have had to relocate many people and that
is why we changed to vertical pit method,
in October 2004.
I will explain the story of when President
Kabbah came to Kono. In 2002, we identified
the problem of a number of houses near the
mine sites. We were advised that we should
move those houses 250 Meters from the centre
of pits 1 and 2, so we went with town planning
officer and identified the houses that were
within 250 meters of the pit. We had the
information and when we started the operation
our intention was to solve the resettlement
before starting production. However, the
traditional decision-making system is very
slow. We went to the Chief to identify our
resettlement settlement sit and the Chief
allowed us to go around the chiefdom to
look for the options accompanied by a very
senior person from the Chiefdom. Together
we decided on the relocation site. Eventually,
it became apparent that the land was of
the Chiefs ownership, so we could not take
that site. It took us over 6 months to agree
on another site. After that came the design
of the houses, and it took a lot of time
to go through that whilst at the same time
our operations were running at full speed.
Of course, the local community did not want
us start operating before finishing the
resettlement and the NGOs got involved at
that point. The first thing they started
with was to give a bad name to our company.
They wrote a letter directly to the World
Bank, because it was public information
that the World Bank were covering the insurance
on our project, and because of the controversy
the World Bank then decided they would not
do the insurance. We were really annoyed,
and the President was also annoyed. The
only thing that saved us was that the majority
shareholder, Mr. Benny Steinmetz, used his
private money to arrange the insurance through
a private company. At that point, the President
went to Kono and asked everybody what was
happening. He saw the reality of the case
and on that basis he took a decision as
a leader to back us. We had done everything
to look after the local community but were
delayed by them. Today, we have solved the
resettlement issue and Kono is quiet and
we see that as a personal triumph. If there
are any problems we go immediately and stay
there until a solution is found.
After winning the concession to Kono the
attacks began pouring again. And this despite
the fact that although there are lots of
concessions granted in Sierra Leone, only
one company is operating, us. Other companies
only submit reports without giving any profit
to the community, without creating any jobs,
they only pay the fees for the concessions.
They do nothing that would produce profit
apart from the fees for leasing the surface.
We are the only company operating and therefore
the only target. That is why they want to
attack and criticize then they have to criticize
us. I believe that we should start applying
for these idle leased lands and do something
that would serve the Sierra Leonian community.
There is an under utilization of resources,
which is bad for development. We have to
provide jobs and engage people. The government
should change its strategy towards those
people sitting on their concessions. They
have to be given time limits.
Summit Communications:
Just to return briefly to the problems that
you had in Kono. President Kabbah went to
Kono and resolved the situation; a Special
Panel in the government also recently awarded
you the Tongo concession. How would you
characterize your relationship with the
government?
Mr. Sadiq Silla: The secret of this good
relationship is that we are really focused
on performance, and any leader looks to
those who perform. We believe that the people
want to see the physical evidence and benefits
of our work so we perform. At the beginning,
when we went to Kono with the President
and the Vice-President, they were surprised
at seeing me. They said they expected a
big guy who was resolving all these problems.
I have read a lot about the fall of the
big mining companies here in the past and
one of the major problems was that people
used too much political strength to resolve
issues. But what creates real strength is
performance. We respect these powerful people
and we are in contact with them, but we
rely on our performance. If we spend 70%
of our effort in politics only 30% would
be given to performing and creating profit
for people. When you perform friendships
take care of themselves. We know the literature,
we know our job, we are up-to-date and we
stick to the rules and laws of the country.
This way we are happy, the people are happy,
the government are happy and the shareholders
as well. That is our secret, and not a special
relationship. The government sees our method
as the best way out. This is why we have
their understanding and support. If you
go to our site you will see a first class
presentation.
Summit Communications:
Well Mr. Silla, I'd like to thank you for
your time and also to you a final opportunity
to send a direct message to the readers
of the New York Times. Please go ahead.
Mr. Sadiq Silla:
The country is very appealing for investment,
and people should have no hesitation or
doubts about the peace attained in Sierra
Leone. One very important thing to have
in mind when doing a project here is to
collaborate with the people in the country,
to understand the culture. You need to rely
on their expertise and knowledge and interaction
to make things work. I would tell the audience
to come and see the country, do what you
believe in, focus on performance rather
than anything else in your projects. You
have to adapt you mind to the culture of
the country, understand its people, but
you will see that even if you want to introduce
changes if you do it appropriately and they
are positive changes you will end up having
people support you little by little, just
like our Kimberlite operations. Concentrate
on performance, understand the culture,
do your best, believe in yourself and the
sky is the limit.
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