Agriculture SHEDS OUTDATED METHODS
global wine production reaches record levels, so does the production
of wine corks, which is
news for Portugal. Portugal has the largest cork forest in the
world accounting for about 50% of the worlds cork production,
says Jochen Michalski, President of the Cork
Both companies operate globally. The Suberus Group is active in twenty countries. Number one in Australia, they are currently concentrating on tripling their share of the U.S. market. Henrique Martins and Manuel Bastos, joint administrators of Suberus, are fully aware of how the industry has changed. Cork today is a cutting edge industry and our continual investment in R&D, technology and new product development enables us to form a direct link between our clients, the wineries and cork production. Our most recent investment, Subercentro in central Portugal, is the most modern cork production facility in the world, they proudly explain. Subercentro is our calling card for U.S. market expansion and U.S. wine companies have already accepted our invitation to come to Portugal to see our facilities for themselves.
the Cork Supply Group already has 25% of the U.S. market and is looking
to expand elsewhere. In 1990
we went global and now have a strong presence in South Africa, South
America and New Zealand, says Mr. Michalski. Our goal is
to achieve 25% market share in all the new wine countries.
1995 the Cork Supply Group opened its own factory in Portugal to guarantee
reliable supplies of corks to their global customer base. We have
entered into a partnership with Equipar, Portugals largest cork
forest management company, says Michalski, We intend to
invest 10 million dollars in Equipar and quadruple our production capacity
to around 700 million corks a year.
growers have responded incredibly well to the modernization of the industry
as have the Portuguese in many areas of the national economy. Jochen
Michalski sums up the buoyant mood in the country he came to 15 years
ago. I would certainly recommend Portugal to