THE NEW YORK TIMES:
The Most Respected News Source in America's Economic Epicenter

As the flagship newspaper of The New York Times Company-listed on the NYSE (NYT)-The New York Times reaches a higher percentage of professional readers than any other American business media. A recent survey of America's newspaper editors conducted by the influential Columbia Journalism Review cited The New York Times as the most respected newspaper in the nation. Internationale Medienhilfe's poll of 1,000 high-ranking international politicians, businessmen, and public opinion makers named The New York Times as one of the world's top two newspapers.

With a daily circulation of 1.1 million and Sunday circulation of 1.6 million, The New York Times is one of the most widely read news sources in the country. The highest concentration of the paper's readership is in the New York City metropolitan area, the heart of global finance and industry. New York is home to the offices of 20 of the top 25 foreign branches of international banks, 8 of the world's top 10 securities firms, and 219 international banks. In recent years, a total of $3.2 trillion for global businesses was raised in New York, compared with just $0.9 trillion in the city's closest rival. As the home of more leading American corporations than any other city, New York can truly be described as the nation's economic capital.

The reputation of The New York Times has earned it a dedicated and loyal readership. In addition to the business leaders who rely on the newspaper as their main source of daily news coverage, public policy makers form an additional core element of the Times' audience. With hundreds of daily copies distributed at such Washington institutions as the US Congress, the Office of the President of the United States, the Department of Commerce, and the Federal Reserve, The New York Times reaches the highest echelons of policy leaders in the nation.