ADDING TO ITS NATURAL ADVANTAGES
The home of the safari, Kenya is seeking to diversify its tourism industry and attract more visitors

The Holiday Inn, Nairobi, exemplifies the high standard of service in Kenya’s hotels

Kenya is a land of breathtaking scenic beauty, with a landscape that ranges from wilderness to mountains, forests, lakes, and desert plains. Outstanding natural attractions include Lake Victoria, the second largest freshwater lake in the world, Mount Kenya, the Rift Valley, and the Maasai Mara, widely considered to be the world’s greatest game reserve.

Kenya is home to the world’s largest concentrations of elephant, buffalo, giraffe, and zebras, and the opportunity to view them in their natural habitat is one of the most compelling attractions for visitors.
The country developed its tourism industry well ahead of its East African neighbors, promoting game park safaris and its beautiful beaches to high-end travelers, and attracting visitors mostly from the United States and Europe. Today, tourism is Kenya’s third largest foreign exchange earner.

Diversification is a key element of the government’s strategy for the sector, and the wide range of attractions already on offer is actively promoted by Kenya Tourism Board.

For investors there are excellent investment opportunities in conference tourism, cultural tourism, eco-tourism, and cruise ship tourism. Superb facilities are available for business visitors at Kenyatta International Conference Center in Nairobi, which can cater to up to 5,000 delegates.

The high standard of service is exemplified at the Holiday Inn, a comfortable, spacious, and modern hotel, with the distinctive architecture of 1940s colonial Kenya, set in 12 acres of lush gardens.
Situated in a popular shopping and residential suburb, close to Nairobi city center, and 12 miles from Jomo Kenyatta International Airport, the hotel caters to both leisure and business guests, and offers fully equipped conference and meeting facilities, and a business center.

“Holiday Inn is a brand that is recognized all over the world, and our standards of hygiene, safety, security, and staff training are exactly the same as those of a Holiday Inn in Boston or Atlanta,” says General Manager Adrian Penny.
“We have a very well defined standard of operations in the hotel. We take our guests’ satisfaction very seriously, and our service is unsurpassed in the local hotel industry.”