Climate, soil and
technique lie behind top quality coffee
CONDITIONS
ARE IDEAL FOR THE PRODUCTION OF GOURMET COFFEE, BUT NOW INVESTMENT IS NEEDED
TO PROTECT AGAINST VOLATILITY IN THE WORLD MARKET
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TRADEMARK
JAVA Coffee is produced from Arabica beans on four estates, lying
some 4,800ft above sea level.
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DIVERSIFICATION
has led PTPN XII to produce rubber on its plantations, as well as tea,
flowers and fruit. The company is also the largest producer of cocoa and
is developing agro-tourism business.
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American
coffee gourmets are already familiar with the speciality coffees of Indonesia.
What makes the coffee so good is a combination of climate, soil and the way
in which it is grown.
Since it was established in 1996 through the merger of three state-owned plantation
companies, PT Perkebunan Nusantara
XII (PTPN XII) has made an international name for itself for its aromatic
and intensely-flavored coffee.
PTPN
XII is the largest coffee producer in Indonesia, as well as the biggest cocoa
producer. It also produces tea, rubber, flowers and fruit and is developing
a thriving agro-tourism business.
The company cultivates more than 140,000 acres of plantations in East Java,
spread over 11 regencies. PTPN XII employs some 10,500 workers and a further
43,000 people depend on the activities of the company, which also runs two hospitals.
Its trademark Java Coffee is produced from Arabica coffee grown on four estates
Blawan, Jampit, Pancoer and Kayumas, at around 4,800ft on the Ijen Plateau.
The estates were established more than 100 years ago under the Dutch colonialists.
Robusta
coffee is grown in a similar fashion at 14 estates throughout East Java: Satak,
Bangelan, Sumber Jeru, Gunung Gambir, Zeelandia, Rayap, Mumbal, Kalisanen, Silosanen,
Gunung Gumitir, Tanah Manis, Malangsari, Kendeng Lembu, Sumber Jambe and Kaliselogiri.
The coffee is cultivated by eco-friendly methods under tree shade wherever possible.
The emphasis is on sustainable production without the use of chemical fertilizers
or pesticides. The coffee beans are subject to a rigorous quality assurance
system, and tests are conducted on a continuous basis to guarantee consistency
in taste.
The method of grading coffee beans is known as the defect value system
and is carried out by teams of specially trained female workers.
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The beans are subject to rigorous quality assurance and tested continuously |
Around
85 percent of the Arabica coffee is exported, mainly to the United States. A
similar percentage of Robusta coffee is exported, mainly to Europe and Japan.
Downstream coffee enterprises include the production of coffee powder sold under
the Rolas trademark. Tea is also sold under the Rolas brand.
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WAYAN
TANTRA
President Director of Plantation XII |
Because
of the volatility of the international coffee markets, PTPN XII management is
searching for US partners or associates to ensure the long-term future of the
company. We are seeking the opportunity of a partnership in the area of
producing coffee-based consumer goods, says Wayan Tantra,
the companys first director.
Pressure from environmentalists also means that PTPN XII is determined to maintain
its eco-friendly production methods and it has committed itself to forest restoration
by planting new trees. Ultimately, the company plans to plant some ten million
trees.
Another plan is to raise cattle as many as 10,000 head which would
also yield sufficient dung for organic fertilizer. PTPN XII also plans to establish
a waste treatment plant so as not to pollute the environment.
Thousands of people depend on the company, and PTPN XII is very aware of its
social obligations. To this end, the company aims to continue its policy of
providing decent housing, health services and primary education for its labor
force and their families.
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FOR
FURTHER INFORMATION PLEASE CONTACT SUMMIT COMMUNICATIONS AT: 1040 FIRST
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